In today’s market, even well-maintained, properly equipped boats are sitting longer than expected. Some of that is due to the market, economic uncertainty, higher interest rates, etc. It could be that the boat isn't priced realistically for the market. But the problem isn’t necessarily the boat, the pricing, or even the market. Often times, it's the approach being used to market and sell it.

A common question we get is, “What is the temperature of the yacht sales market right now?” and the short answer is...