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Industry News


Where to List a Yacht in 2026: Marketplaces, AI Search & Co-Brokering
YachtWorld and Boat Trader no longer own yacht search. Here is how buyers, sellers, and brokers should navigate dozens of listing sites and AI-driven discovery.
Ben Ward
3 days ago13 min read


AI and Yacht Sales: What's Already Changed, What's Coming, and What Will Never Change
Every industry conversation about the impact of artificial intelligence eventually collides with the same question: Will AI fundamentally change how our business works? In the case of yacht sales and yacht brokerage, the reality that the assets being sold are physical, deeply experiential and emotional, often highly customized, and one of the most expensive purchase decisions a buyer will ever make, all help insulate the industry from being fully automated by AI or robots — a
Ben Ward
Jun 1711 min read


Can Private Sellers List a Boat on Yacht World and Boat Trader? Yes — But Here's What They're Missing
If I can list my boat on YachtWorld myself, do I still need a broker? While that is an understandable question, it reveals a serious disconnect with the realities of what it takes to close a yacht deal. The answer requires clarifying the actual role of a yacht broker. What it is — and what it isn't.
Ben Ward
Jun 109 min read


The Lagoon 47 Catamaran: Everything You Need to Know About the Hottest New Cruising Boat
Discover the Lagoon 47 catamaran — built from 200+ owner insights with a forward cockpit door, Smart Room, and flybridge. Full specs, layouts, and pricing inside.
Ben Ward
May 2610 min read


Why Every Used Boat Buyer Needs a Buyer's Broker (And It Won't Cost You a Penny More)
Finding the right boat is the easy part. What happens next — the inspection, the title search, the survey negotiation, the sea trial, the purchase agreement, the title transfer, the escrow, the documentation — is where real money gets lost, deals fall apart, and in some cases, buyers end up legally liable for problems they never knew existed. Here's why working with a buyer's broker is one of the smartest financial and legal decisions you can make when purchasing a used vess
Ben Ward
May 1611 min read


Why Your Boat Isn’t Selling (And What That Usually Reveals About the Brokerage Strategy Behind It)
In today’s market, even well-maintained, properly equipped boats are sitting longer than expected. Some of that is due to the market, economic uncertainty, higher interest rates, etc. It could be that the boat isn't priced realistically for the market. But the problem isn’t necessarily the boat, the pricing, or even the market. Often times, it's the approach being used to market and sell it.
Ben Ward
Apr 245 min read


The 2026 Boat Market Reset: What Buyers and Sellers Need to Know
The Florida yacht market is shifting in 2026. Learn why boat sales have slowed, what’s driving the market reset, and what buyers and sellers should expect.
Ben Ward
Mar 67 min read
Ward Yacht Sales, LLC is an independent brokerage firm
Ward Yacht Sales independently determines our fees, commissions, and transaction terms based on the circumstances of each engagement. We do not coordinate pricing, commissions, or competitive strategy with other brokerages. Any participation in industry associations is for legitimate professional and industry purposes and does not involve any coordination of competitively sensitive business decisions.
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